Nintendo have finally decided to allow YouTubers to monetise their Let’s Play videos of Nintendo games, albeit sharing half the ad revenue with the company.
PewDiePie has commented on his blog, claiming that Nintendo are missing a trick…
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First off all, they have every right to do this and any other developer / publisher have as well. There’d be no “let’s play” without the game to play. And we (YouTubers) are humble to this fact.
But what they are missing out on completely is the free exposure and publicity that they get from YouTube / YouTubers. What better way to sell / market a game, than from watching someone else (that you like) playing it and enjoying themselves?
This is why a tiny one man indie game like Minecraft could grow into a 2.5 billion dollar deal. That’s 2.5 billion… Made possible, largely because of the exposure it got from YouTube!
If I played a Nintendo game on my channel. Most likely most of the views / ad revenue would come from the fact that my viewers are subscribed to me. Not necessarily because they want to watch a Nintendo game in particular.
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