Caffeine have announced a deal with ESL, the world’s largest independent esports company, to bring esports content to Caffeine’s social broadcasting platform.
Live coverage kicks off this week with Counter-Strike: Global Offensive at the Intel® Extreme Masters (IEM) World Championship in Katowice, Poland on March 3 -5, 2018.
The partnership will see the formation of three social broadcasts of ESL content on the Caffeine platform: a live broadcast featuring AAA esports tournaments (Caffeine.tv/ESL_Live), a 24/7 Greatest Matches broadcast (Caffeine.tv/ESL_Replay), and a 24/7 Highlights broadcast (Caffeine.tv/ESL). A “Made for Caffeine” esports talk show, The Magazine, will premiere later this spring. Each broadcast will use Caffeine’s social, real-time features to bring a more personal and friendly experience to live-streamed esports.
“We couldn’t be more thrilled to be working with ESL. We want to bring friends together around the content they love in a casual, friendly way, and what better way to do that then to host the world’s most popular esports gaming company’s content on Caffeine,” said Ben Keighran, CEO of Caffeine. “This week, fans from around the world will be able to join each other and tune in to ESL live coverage, with highlights of the best events from this year and previous years following close behind.”
“Caffeine brings a new type of social experience to ESL’s esports content,” said Nik Adams, Senior Vice President, Global Media Rights & Distribution of ESL. “ESL is at the frontier of new streaming concepts and new technologies. One of ESL’s goals is to expand esports to new audiences and the partnership with Caffeine brings us one step closer to our goal.”