The new price is featured at the end of a Forza Horizon 2 TV commercial and is also listed on Microsoft’s online store.
The new price point is for the standalone, Kinect-free Xbox One bundle. The console has received a number of price reductions since launching last November, when Kinect hardware bundles started at £429.99.
Microsoft last officially cut the Xbox One price in June, when it released an Xbox One bundle without Kinect for the first time, priced at £349.99.
Multiple retailers are now offering Xbox One and the choice of a new game for £349. Amazon is also currently taking pre-orders for the upcoming white Xbox One Sunset Overdrive bundle, which it has priced at £329.
Full story @ CVG